Simply put, a human being isn’t scalable, but processes and systems are. To strategize and build those, it takes a team of individuals bringing their own expertise, working together harmoniously.
Starting in 2008, I was working on my business while also being a clinician in the business. Two equally and mission critical elements, but it was only possible to do one at a time. If I was treating a full schedule of patients, it was nearly impossible to work on and then implement the strategy to effectively market my dental group. So, I had the equivalent of two full-time jobs, the “in the business” healthcare clinician role and then the “on the business” CEO role, of strategy, human resources, accounting, clinician relations, marketing, etc. Although, it seemed to be working “good enough,” I realized that I needed to surround myself with a team in order grow and scale effectively.
Fast forward to 2015. First, finding the right equity partners and then starting to assemble a leadership team was crucial. Now, our growing team of clinicians could solely focus on patient care while the leadership team divides up their functional areas and works “on the business.” Result: Almost 500% growth in number of offices and a 600% growth in the number of healthcare clinicians on our team.
As I look back from 2008 to present day, I think the raw ideas and beliefs I had back then still permeate through Chicagoland Smile Group. But, the difference is in our flawless execution of each functional area, whether it be clinical operations, marketing, or revenue cycle. Hindsight 20/20, it’s remarkable to see these wheels in constant motion, what a fun ride it’s been and continues to be.